Further optimization of prices and services

Publisher: De Wang Group Publish Time: 2026-03-23 16:36:35 Views: 10
【Summary】 Chen Xiaoka, President of Huizhou Automobile Circulation Association, told *Dongjiang Times*: In the past, luxury brands established 4S stores in Huizhou step by step, opening urban exhibition halls first and then 4S stores. This year, so many luxury brands have suddenly entered Huizhou. What impact will this have on Huizhou?Chen Xiaoka: Local high-end consumer groups should be the biggest beneficiaries. Citizens will benefit the most from the competition, with further improvements in both price

Chen Xiaoka, President of Huizhou Automobile Circulation Association

Further optimization of prices and services

Dongjiang Times: In the past, luxury brands established 4S dealerships in Huizhou step by step, opening urban exhibition halls first before setting up full 4S stores. This year, so many luxury brands have suddenly entered Huizhou. What impact will this have on the city?

Chen Xiaoka: Local high-end consumers will be the biggest beneficiaries. The public will benefit the most from intensified competition, with further improvements in both prices and services. Meanwhile, the 4S dealers operating these high-end brands are usually backed by large consortia. They have already achieved excellent management with strict corporate standards. By bringing these advanced concepts to Huizhou, they will serve as an excellent model for Huizhou's automotive market.

As for joint-venture brands, manufacturers previously favored first-tier cities in their policies. Huizhou's 4S stores were at a disadvantage in vehicle supply compared with first-tier cities. Today, the global market holds an optimistic outlook for China's automotive industry. Many joint-venture brands have added production facilities in China, releasing greater production capacity and shortening vehicle delivery waiting times for consumers.

Dongjiang Times: Domestic brands have long been suppressed by joint-venture vehicles and struggled to survive amid difficulties. Will there be new hope for them in 2014?

Chen Xiaoka: A Santana used to cost over 200,000 yuan, but now it is less than 100,000 yuan. Why do you think that is? No matter how large joint-venture brands grow, the profits go to foreign countries. The government cannot rely solely on joint ventures forever, and support for domestic brands will keep increasing. If joint-venture and domestic brands are like a person's two legs, one was strong and the other weak in the past. We must help the weaker one grow stronger as soon as possible.

First, the state provides policy support. National regulations stipulate that the procurement ratio of domestic brands to joint-venture brands for official vehicles is 4:6, whereas the proportion of domestic brands was less than 2 in the past. In addition, after years of development and experience accumulation, domestic brands now hold their own place on the global stage. The partnership between Geely and Volvo is not only a remarkable business success, but also a significant milestone in China's automotive history. Volvo is now entirely a Chinese brand; even though it originated from cross-border cooperation, it belongs to China. The official commissioning of Volvo's manufacturing facilities in China has elevated China's automotive industry to a new level.