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Guangdong Dewang Group's 2025 Annual Summary Conference and 2026 Work Deployment & Prospect
【Summary】 On January 13, 2026, the 2025 Annual Summary and 2026 Work Outlook Conference of Guangdong Dewang Group was successfully held in a solemn and warm atmosphere.
On January 13, 2026, the 2025 Annual Summary and 2026 Work Outlook Conference of Guangdong Dewang Group kicked off in a solemn and warm atmosphere.
All employees watch the flag-raising ceremony
At the beginning of the conference, all Dewang staff stood in solemn silence, watched the video of the national flag raising and sang the national anthem together, kicking off this important moment with full enthusiasm and profound respect. This ceremony integrating patriotism and business faith marks that all Dewang employees have entered a wartime state, and the clarion call for the 2026 charge resounds through the sky!
Zhang Qing, General Manager of Dewang Group, delivered a report on the 2025 work summary and 2026 work arrangements.
Zhang Qing, General Manager of Dewang Group, conducted a detailed data analysis on the completion of various performance indicators of the group's brand stores in 2025, pointed out the shortcomings of each business segment, and issued guiding work arrangements for the work objectives and requirements of 2026. "One part deployment, nine parts implementation." The 2025 operational data is not merely a report card, but a vivid illustration of the group's "Five Modernizations" management system: specialization, standardization, systematization, digitization and scientization. The professional accumulation of each position, the standardized presentation of every form, and the systematic connection of every process ultimately converge into digital support for scientific decision-making. As General Manager Zhang emphasized, identifying shortcomings means discovering room for growth. In 2026, we will ensure that every indicator can withstand data deduction. This is not a simple pursuit of KPIs, but a reflection of Dewang people's cultural gene of pursuing excellence and forging ahead endlessly. It is this persistent adherence to "measuring growth by data, focusing on quantity externally and quality internally, and building quality with standards" that serves as the internal driving force for the high-quality development of the group.
He Qi, Deputy Administrative General Manager of Dewang Group, delivered the 2025 annual work summary report and shared the Group's corporate culture (core values) with all employees.
The company's core values are the spiritual foundation of our enterprise and the common code of conduct for us to move forward hand in hand. He Qi, Deputy Administrative General Manager of the Group, gave a comprehensive interpretation of the core culture accumulated by Dewang Group over the years at the conference. She emphasized that the Group's business philosophy of "democratization, transparency, marketization and cooperation", cooperative philosophy of "co-creation, joint construction, shared use and shared benefits", as well as the principle of "customer supremacy, integrity-based operation and innovation-driven development" are not merely slogans, but are reflected in every detail of daily work. Combining typical cases, she elaborated on how the culture takes root in practical businesses, guiding employees to internalize values in their hearts and externalize them in actions, so as to become an internal driving force for the high-quality development of the Group. Guided by corporate culture, a number of advanced models practicing core values have emerged in various business sectors.
Award the Annual Best Sales Team Award (Dragon-Tiger Ranking Competition)
At the 2025 Annual Awards Ceremony of Dewang Group, Geely Galaxy Dechang Store won the honor of "Best Sales Team of the Year" with outstanding strength!
Amid the harsh automotive market environment, this elite team has remained committed to practicing the Group's Three Principles Culture (Heavenly Principle, Mentor Principle, Filial Piety Principle). Always putting customers first, it follows market laws with the Heavenly Principle and innovatively launches the "Star Service Standard", providing services wherever customers are. Customers do not need to go out after work, as sales professionals provide professional door-to-door services from quotation to order signing. Upholding the Mentor Principle, the team passes on professional skills; it conducts no fewer than 48 internal sales and service training sessions throughout the year. Through the mentor-apprentice mechanism, the efficiency of new employees has increased by 37%, narrowing the capability gap between new and senior sales staff. Following the Filial Piety Principle to give back to customers, the team visits regular customers door-to-door with fruits and pastries, patiently listens to and records their vehicle usage experience, and modestly adjusts service strategies accordingly. Every Galaxy vehicle delivered in 2025 embodies the meticulous services across all links of team collaboration. Led by Lyu Junjie, General Manager of the Automotive Brand, and Zhou Enyang, Sales Director, Geely Galaxy Dechang relied on the aggressive fighting spirit of its wolf-like team and finally achieved satisfying results as the annual team sales champion, becoming a benchmark team of the Group's Automotive Division.
Award Sales Champion Prizes to Each Automobile Brand (Dragon-Tiger Ranking Competition)
At the inspiring award ceremony, the Group held a grand commendation for outstanding individuals of the year 2025. Over the years, the Group has consistently adhered to the "Dragon-Tiger Ranking Mechanism", conducting evaluations on an annual, monthly and weekly basis. Champions are selected based on the performance achievements of each salesperson or team and awarded accordingly. By setting benchmarks, the Group motivates all employees to follow these role models through their influence. Rankings are published on data dashboards at each evaluation node, fostering a competitive atmosphere where everyone strives to excel, and ultimately cultivating outstanding top performers.
The awardees received heavy trophies and bonuses. Each winner delivered a 3-minute insightful sharing of their core working methods, such as "Consistent thoughtful care services for regular customers" and "Three-dimensional customer demand analysis method". They shared all their practical experience and key takeaways summarized from real operations without reservation.
These practical experiences, condensed from wisdom and hard work, are like precious seeds planted in the hearts of every Dewang employee eager for progress, triggering strong resonance and reflection. The inheritance of experience also represents the practical implementation of the Mentorship System, encouraging all staff to learn from experts and take them as mentors.
The essence of the Mentorship System lies in: turning the experience of champions into the vitality of the team, and transforming individual glorious moments into lasting assets of the whole team.
The Group Chairman presented appointment letters to the senior management team of the Group General Office.
After the appointment certificates were issued, senior executives of the General Administration Office delivered work reports on their duties in 2025 and formulated work plans for 2026, fulfilling their professional commitments through tangible results.
To seize new opportunities in the automotive foreign trade sector, the Group has newly established the Automotive Import and Export Operation Division, with Huang Hong, Deputy General Manager of the Group, concurrently serving as its General Manager. Leveraging the Group's resource advantages and brand influence, the Automotive Import and Export Division will actively expand overseas markets and achieve new breakthroughs in automotive import and export businesses.
Meanwhile, to empower various industries and drive industrial upgrading, the Group has also founded the Taofulai Mall & Commercial Platform Operation Division, which is led by General Manager Ouyang Jian. Relying on the Group's robust supply chain system and digital technologies, Taofulai Mall will build a digital commercial empowerment platform to help enterprises achieve growth breakthroughs and promote industrial innovation and ecological collaborative development.
The vitality of a strategy lies in its implementation. The Group Chairman has made comprehensive arrangements for the 2026 strategic objectives, and the General Administration Office serves as the key team driving the implementation of the system. To effectively implement the goal of "everyone shoulders heavy responsibilities and everyone has clear targets", the leading team of the Chairman's General Administration Office must participate throughout the whole process in tackling difficulties, including the decomposition of the Group's annual business objectives, the establishment of a collaborative mechanism for all staff in various departments, and the iterative optimization of the Dragon-Tiger List incentive system. They shall advance system implementation with practical actions, speak with actual results, and reflect personal value through operational data, truly embodying the Group's long-standing employment principle: "Promote the capable, transfer the mediocre, and dismiss the incompetent".
We are not "working for the boss", but "striving for our own careers". We gain development opportunities through value creation and share development achievements together with the Group. A highly competitive compensation package has been designed for the core management team of the General Administration Office, consisting of a guaranteed base salary + performance commission + uncapped year-end target dividends. This not only reflects the Group's value philosophy of "rewards based on contributions", but also constitutes the core of the enterprise's exchange culture. The power of the exchange culture will serve as the solid foundation for beneficiaries to share benefits only by creating value.
Zhang Qing, General Manager of the Group, issued 2026 appointment certificates to the persons in charge of each project department of the Group.
Mr. Chen Xiaoka, Chairman of the Board, is far-sighted and has outlined a grand blueprint for the Group with outstanding strategic vision, which represents the **fundamental philosophy** of the Group's development. His strategic arrangements serve as a bright beacon, illuminating our path forward.
Relying on extensive management experience, the General Manager of the Group translates the Chairman's strategic vision into specific work requirements and implementation plans, which constitutes the **practical methods** of the Group's development, ensuring that every strategic initiative is accurately implemented.
As the core force for concrete execution and implementation, the core management team made a solemn oath the moment they received the appointment letters from the General Manager.
Standing at the new starting point of 2026, all members will closely follow the strategic arrangements of Chairman Chen Xiaoka, the Group's leader, faithfully implement the General Manager's work requirements, adopt a higher stance, stronger sense of responsibility and more pragmatic work style, unite as one and cooperate closely, fully commit to advancing the implementation of the Group's strategies, ensure the overfulfillment of all 2026 targets and tasks, and contribute wisdom and strength to the Group's leap to a higher stage of development!
Huang Kai, Deputy General Manager of the Group and General Manager of Jun'an Hongqi Brand and Decan Tiangong Hongqi New Energy Brand, presented appointment letters to the managers of Hongqi brand stores.
This thin appointment letter carries far more weight than the ceremony itself. It represents a solemn trust and an unshirkable mission passed down from generation to generation. It is not merely a confirmation of one's position, but a steady handover of the passion and credibility of the Hongqi brand.
As a store manager of China's premium automotive brand Hongqi, the moment one receives this appointment letter, three heavy responsibilities rest on their shoulders. First is the responsibility to excel in services: we shall deliver refined and personalized services, enabling every customer to feel the warmth and dignity embodied in the name "Hongqi". Second is the responsibility to drive development: we must forge ahead boldly on the new energy vehicle track and inject vibrant momentum into the brand through innovative operations. Third is the responsibility to inherit the spirit: we shall carry forward the national automotive aspiration represented by Hongqi in every customer interaction and every departmental operation.
It closely integrates every responsibility for the brand's development with the personal growth of managers. In the future, the responsibilities and missions inscribed on this appointment letter will eventually be translated into solid strides, becoming a powerful foundation supporting Hongqi's continuous ascent.
Chairman Chen Xiaoka and General Manager Zhang Qing of the Group signed the annual target military orders for each business division and project department of the Group.
"Planning accounts for one tenth, while implementation accounts for nine tenths." Planning represents the chairman's goals and vision for the Group's future development, while implementation refers to the general manager's results in achieving those goals. Once the strategic blueprint is formulated, the key lies in action, as well as the hierarchical transmission and implementation of responsibilities at every level. As the primary person in charge of operation and management, the Group's general manager must translate top-level designs into actionable implementation paths, refine task allocation, clarify time nodes, strengthen process management, and ensure that every decision and deployment is fully and faithfully implemented without distortion or reduction. We should effectively motivate middle-level backbones, empower systems, concentrate resources, and strengthen execution. Only by advancing work with a nail-down spirit and pursuing results with a result-oriented approach can we break through dilemmas amid changes, prevail through solid implementation, and truly turn vision into reality. What we sign is responsibility, and what we shoulder is mission. This strategy not only charts the direction for development, but also sounds the clarion call for all employees of Fuyao to forge ahead.
At this moment, the 2026 strategic engine of Fuyao Group is fully activated!
General managers of each brand and project signed the 2026 annual performance military pledge with Zhang Qing, General Manager of the Group, and took an oath with waving flags.
"Everyone bears a share of the heavy burden, and everyone has specific targets to meet."
Once the group's overall tasks are defined, they are broken down level by level and quantified to each brand, department and individual, resulting in clear objectives. Immediately after the group confirmed its overall tasks, all its affiliated brands launched a top-down, step-by-step target implementation chain.
The annual total sales volume has been accurately allocated to dealerships of various brands including Geely, Galaxy, Hongqi, Audi and Jetour, and further broken down into quarterly and monthly targets for each department. Every sales consultant has their own monthly customer follow-up list, and every after-sales service consultant has clear customer invitation goals and monthly output value indicators.
Signing at this moment is not merely a promise, but a performance commitment from business elites and a duty report from management cadres. At this moment, what is signed is responsibility, and what shouldered is mission; what is written down are numbers, and what united is the resolve of all Dewang employees!
"With clear goals and unified actions, we are determined to turn the figures on the military order into tangible achievements!"
With banners fluttering and the clarion call sounded, all staff of Detong Geely are striving toward the 2026 goals with the courage to break through difficulties and tackle tough challenges.
Chen Xiaoka, Chairman of the Group, delivered a speech outlining arrangements for the Group's development in 2026.
From an assessment of the general international development trend, to an in-depth analysis of domestic and international trade patterns, and further to a thorough dissection of the automotive industry’s struggling situation amid policy adjustments, Chairman Chen has objectively reviewed the difficulties we overcame through united efforts, the achievements we made and the remaining shortcomings in 2025. He has also outlined a grand blueprint for us in 2026: staying true to our original aspiration, adhering to our mission, focusing deeply on our core automotive business, targeting foreign trade, exploring new tracks for automobile import and export, and establishing the Automobile Import and Export Division of Dewang Group. In addition, the newly constructed Taofulai Mall — an online-offline cross-border marketing enterprise, a full-category product supply chain platform — will be utilized as an incubation base for an industry-enabling platform, expanding from Huizhou to the whole country.
To earnestly implement the government’s requirements for high-quality development, better serve automotive industry merchants, actively participate in the development and construction of the automotive industry and deepen local businesses, Chen Xiaoka, Chairman of Dewang Group (Honorary President of Huizhou Automobile Circulation Association), together with Ma Junwei, General Manager of Huidi BYD Group (President of Huizhou Automobile Circulation Industry Association), a major player in Huizhou’s automotive industry, and Li Guanghui, Chairman of Huizhou Huida Automobile Group, has launched the Huizhou Jiangdong Automobile City Project with the joint support of relevant departments in Jiangdong High-tech Zone, Daya Bay Economic and Technological Development Zone, Longmen County and the Automobile Circulation Industry Association. The total investment in the project is approximately 500 million yuan, which can generate a GDP output value of 6 billion yuan, contributing to the growth of the regional total GDP.
Chairman Chen Xiaoka pointed out that 2026 is not only a critical juncture for Dewang Group to advance toward high-quality development, but also an important year for actively fulfilling corporate social responsibilities, building an industry benchmark for sustainable development and making a good start for the 6th Five-Year Plan. All staff of Dewang will remain true to our original aspiration, adhere to the cooperation philosophy of "co-creation, co-construction, co-use and sharing" and the operation philosophy of "democratization, transparency, marketization and cooperation". Following the Three Principles Culture of "Heavenly Principle, Mentor Principle and Filial Piety Principle", standing at a new starting point, Dewang Group will surely write a new chapter with a more vigorous posture.
Guangdong Dewang Group's 2025 Annual Summary and 2026 Work Arrangement Conference Successfully Concluded
The conference concluded successfully amid a warm and vibrant atmosphere. Let all our brands and projects unite as one, work together in coordination, and overcome all difficulties and obstacles with the courage to forge ahead and the perseverance to take practical action. We must respond promptly to instructions and take immediate action, translate the chairman's strategic arrangements into guidelines for every position, and break down the management objectives of the group general manager into specific responsibilities for each individual. We should take the initiative to learn and improve ourselves. With the joint efforts of all staff, we will steadily advance the implementation of automotive import and export foreign trade business as well as the empowerment of the full-category product supply chain platform step by step, helping the brands and businesses of Dewang Group expand to a broader global market.
The chapter of 2025 has passed, and the battle drums for 2026 have sounded. Coinciding with the Year of the Horse, it is an excellent opportunity for us to spur our horses forward and forge ahead at full speed. Taking this conference as a new starting point, let us gather full energy, identify our direction through awakening, break through bottlenecks through enlightenment, and achieve leaps and bounds through transformation and development.
Dewang Group, riding the trend and moving forward, embraces a promising future!
