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Taofulai Mall under Guangdong Dewang Group officially launches trial operation.
【Summary】 On September 17, 2025, Taofulai Mall under Guangdong Dewang Group officially launched its trial operation. As a new commercial carrier launched by the group after more than 25 years of intensive cultivation in automobile sales, automobile market development, property leasing and other fields, the mall takes "full-category supply chain +" as its core model. It aims to build a digital commercial ecosystem connecting merchants and consumers through resource integration and technological i
On September 17, 2025, Taofulai Mall under Guangdong Dewang Group officially launched its trial operation. As a new commercial carrier launched by the Group after more than 25 years of deep cultivation in automobile sales, automobile market development, property leasing and other fields, the mall takes "full-category supply chain +" as its core model. It aims to build a digital commercial ecosystem connecting merchants and consumers through resource integration and technological innovation, injecting new impetus into the current economic landscape of boosting consumption and stabilizing growth.
Supply Chain Foundation: Leading Industrial Matrix Supports 500,000 Genuine Products
The core competitiveness of Taofulai Mall stems from its deeply integrated supply chain system. The platform has established strategic cooperation with leading industry enterprises including Easysupply and Qidongdong. Among them, Easysupply, the first listed domestic supply chain enterprise controlled by Shenzhen Investment Holdings under Shenzhen State-owned Assets Supervision and Administration Commission, guarantees the commodity supply of the mall with its strong capital strength. At present, the mall has integrated more than 4,800 well-known domestic and foreign brands and over 100,000 brand models. After strict selection, it has formed a high-quality product matrix of nearly 500,000 items, covering all categories such as beauty and skincare, daily household necessities, digital 3C products, food and fresh produce, which can meet the diversified consumption needs of families and enterprises.
To ensure product quality, the mall has established a full-process genuine product traceability system. Each product is equipped with a traceable "digital identity file", which fundamentally eliminates counterfeit and shoddy products and effectively protects consumers' rights and interests.
Logistics & Services: 5.2 million square meters of cloud warehouses enable same-day delivery fulfillment
In terms of logistics fulfillment and service experience, Taofulai Mall has completed a nationwide layout. Its cloud warehouse network covers 11 major supply chain bases and over 5,000 warehousing outlets, with a total area exceeding 5.2 million square meters. It has formed an efficient chain of "delivery from nearby warehouses and rapid distribution", fulfilling the service commitment of "fastest same-day delivery upon order placement". Meanwhile, the mall provides drop-shipping logistics services and establishes a full-chain service system including pre-sales consultation, in-sales follow-up and after-sales guarantee, setting an industry benchmark for services.
It is worth noting that relying on an excellent technical R&D team and professional mentor team, the mall deeply integrates technical capabilities and service experience, which not only provides a convenient experience for consumers but also lowers the operation threshold for merchants.
Two-way Empowerment: Breaking Industrial Involution and Unlocking Consumption Potential
Amid the current economic backdrop of declining exports and slowing investment growth, boosting consumption has become a key driver for stable growth. Taofulai Mall accurately taps into market demand, stimulates end-consumption vitality through cost-effective products, and meanwhile supports employment expansion and tax revenue growth. In response to the competitive pressure faced by merchants and enterprises, the mall has launched an one-stop performance improvement solution covering procurement, warehousing and marketing. With innovative strategies including additive marketing and online-offline integrated marketing, it helps enterprises break through bottlenecks in sales and profits.
In the field of digital marketing, the mall has built a tool matrix including short video operation and live-streaming e-commerce, empowering merchants to integrate online and offline customer acquisition channels and achieve efficient conversion from public domain traffic to private domain assets. "We are not merely a trading platform, but an incubation carrier empowering all industries."
Build a digital ecological platform based on core concepts
At the official launch ceremony of the trial operation, Taofulai Mall officially announced its core development philosophy. The enterprise vision is to "integrate global supply chain resources and become a leading digital business ecosystem enabling platform". It takes "Empower All Industries, Benefit Every Household Wisely" as its mission, adheres to the values of "Integrity-Oriented, Innovation-Led, Virtue-Blessed", and practices the business philosophy of "Co-creation, Co-construction, Sharing and Common Utilization".
The mall has now simultaneously opened merchant settlement channels and consumer registration channels. In the future, Taofulai will continue to take service as its foundation, create value for customers, support merchants' growth through innovation and honest operation, and strive to become a core force of digital business ecosystem connecting industries and consumption.
